Judul : Council scrooges plan ban on ice cream vans playing jingles for more than 12 seconds in crackdown
link : Council scrooges plan ban on ice cream vans playing jingles for more than 12 seconds in crackdown
Council scrooges plan ban on ice cream vans playing jingles for more than 12 seconds in crackdown
They’re the cheerful sound of summer that has had generations of children scampering gleefully out of the school gates at the end of classes.
But council killjoys are looking to crack down on ice cream van jingles by limiting them to 12 seconds bursts.
Sales will also be banned outside school unless with the express permission of teachers – as well as within 50m of hospitals – and can only take place for 15 minutes.
The changes at South Cambridgeshire District Council – best known for its controversial four-day week on full pay for staff – was suggested by officers after some street traders complained about ‘illegal or unauthorised’ sellers.
It was backed by members of the Licensing Committee, who sent the matter away for consultation - but is already meeting resistance from vendors, who believe it goes too far, and customers.
Tony Dee, 48, who has worked on ice cream vans for 32 years and now runs six Mr Whippy vehicles across East Anglia, told The Times: ‘[The council’s] ‘trying to finish the trade off’.
He added that ‘12 seconds is not enough’ for chimes to cover long streets and any loss of trade outside schools would hit the business particularly hard.
A mother, who gave her name as Sue and was with a child in a pushchair in Cambourne, where SCDC’s offices are based, told the Mail: ‘It takes me back to my childhood when I hear the chimes.
‘It’s such a happy sound. Why stop it?’
Another local commented online: ‘All about the money. How much will this increase the price of a 99?’
The report, which was presented to councillors earlier this month, stated: ‘The enforcement and licensing of ice cream traders has been a challenging one, having attempted to pinpoint locations in such rural areas.
‘This more flexible approach will allow trading to take place on all areas approved by the appropriate parish or town council, and a 15-minute trading limit will allow for businesses to have a fair share of customers as visits to the locations can be spaced throughout the day.
‘In addition, this will provide more choice for consumers and residents and avoid the need to restrict trading in certain villages or wards/parishes to just one trader, therefore supporting our key objective of supporting local business.
‘Any trader operating without the consent of the parish/town council would have their consent revoked.’
Van owners would also be expected to avoid triggering ice cream wars by playing jingles when passing a rival seller.
The results of the consultation will be presented to the committee early next year, with the new rules potentially enforced from April.
Certain areas in England have been declared 'No Cold Calling Zones', often set up to protect residents from nuisance or aggressive selling tactics.
Ice cream vans must respect these zones, even if they've traded there for years.
Tony Blair sought to smooth over talk of the damaging rift between him and Gordon Brown during the run-up to the election in 2005 with a bizarre photo opportunity where he bought them both ice creams from a van.
But just months later the then prime minister was forced to declare when he would hand over the keys to Number 10 to his frustrated chancellor.
A South Cambridgeshire District Council spokesman said: 'We were looking at changes to the way we license ice cream vans, aimed at helping them trade in more places whilst giving local communities more of a say too. However, these are just ideas and are not confirmed.
'The proposal to limit chimes to 12 seconds is part of the national government’s code of practice on noise from ice cream vans.
'However, we’re preparing a public consultation that will allow everyone – particularly local traders – to have their say. We’ll then consider that feedback and whether any changes are needed before finalising our new policy.'
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Thus the article Council scrooges plan ban on ice cream vans playing jingles for more than 12 seconds in crackdown
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