Logitech: Asia-Pacific's Most Inspirational Brand 2025

Logitech has been recognized with the "Inspirational Brand Award" at the Asia Pacific Enterprise Awards (APEA) 2025. This award, p...

Logitech has been recognized with the "Inspirational Brand Award" at the Asia Pacific Enterprise Awards (APEA) 2025. This award, presented by Enterprise Asia, celebrates brands that resonate with consumers and inspire communities through innovation, engagement, and a commitment to social responsibility. The honor underscores Logitech's success in connecting technology with the emotional needs of users in Vietnam, while simultaneously driving innovations that benefit both individuals and society at large. It also acknowledges the company's efforts to promote personalized workspace solutions, enhance productivity and creativity, raise awareness regarding mental wellness and scientific work practices, and foster community engagement initiatives.

Le Thanh Quang, Cluster Head, Southeast Asia 1 at Logitech, accepted the award at the APEA ceremony held on October 9, 2025. He emphasized that the Inspirational Brand Award reflects the growing importance of "human-centric technology," highlighting the need for responsible innovation that integrates social values into core business strategies.

"For Logitech, this award is the culmination of a long-term commitment – from developing highly personalized products to implementing campaigns focused on consumers' health and emotional well-being," Quang stated. "Consumers are at the heart of Logitech's philosophy. They are not just users, but also our emotional foundation, deserving of our attention, inspiration, and holistic care."

Logitech has actively engaged with its user base through a series of creative events designed to bridge the gap between technology and lifestyle, empowering users to express their individuality through personalized experiences. A notable example is the October 2024 launch of the POP Icon Keys, a product that successfully merged technology with fashion trends. Furthermore, a collaboration with Clinique, the premium cosmetics brand under Estée Lauder Companies, resulted in a unique user experience that resonated particularly well with young consumers, especially women.

Beyond product-centric campaigns, Logitech has consistently championed social initiatives aimed at improving community well-being.

• The "Friday Wellness" Series: This initiative promotes mental and physical health awareness.

  • Supported by Henri Hubert, Vietnam's ambassador for Global Wellness Day, the program offers quarterly activities centered around the message: "Feel better. Do better."
  • The Ergo Series: This line of products is designed to maximize comfort and minimize neck and shoulder strain for individuals who spend extended periods working on computers. This reflects the "Feel better. Do better" philosophy.
  • G Play Event: Logitech's G Play event has become a significant gathering for the gaming community in Vietnam, benefiting from the support of various media partners and retailers.
  • MX Master 4 Launch: The launch of the MX Master 4 featured four inspirational figures from the creative industry, highlighting Logitech's dynamic engagement and dedication to innovation within the Vietnamese market.

The MX Master 4, the latest addition to the MX Series, is specifically engineered to meet the demands of creative professionals, programmers, and business users. Its key features include:

• Haptic Feedback: Provides precise tactile control, making it ideal for tasks such as video editing, graphic design, and data analysis.

• Actions Ring: Powered by Logi Options+, this feature enables app-specific shortcuts and custom commands.

  • Professionals using the MX Master 4 can potentially save up to 33% of their time and reduce repetitive mouse actions by as much as 63%.

The launch of the MX Master 4, alongside the recognition from the APEA Inspirational Brand Award, marks two significant milestones in Logitech's journey toward becoming a brand synonymous with creativity and productivity. Both events reinforce the company's dedication to continuous innovation and user-centered design principles.

The Asia Pacific Enterprise Awards (APEA) 2025 Vietnam ceremony, organized by Enterprise Asia, a regional non-governmental organization, took place on October 9, 2025. The program recognized outstanding businesses and leaders who are driving innovation and sustainable growth, operating under the theme "Showcasing Future-Ready Enterprises."

A total of 342 nominees underwent a rigorous evaluation process across four distinct award categories:

• Master Entrepreneur
• Inspirational Brand
• Fast Enterprise
• Corporate Excellence

Each winner distinguished themselves through their resilience, creativity, and commitment to creating a lasting impact.

Launched in 2007, the APEA has become recognized as the region's most prestigious award, celebrating entrepreneurship, continuous innovation, and sustainable leadership. It serves as a platform for businesses and governments to acknowledge excellence while promoting fair practices and innovation. The program now encompasses 16 countries and regions, uniting leading entrepreneurs as a collective voice for progress and integrity in the business world.